* Example: Contact, team, vision, services, location

what is legacy impact?

Legacy Impact is the collective term for the long-term, positive benefits brought by business events. These impacts are usually qualitative and harder to measure in the traditional sense —but they are precious contributions to business events. 

Legacy Impact is not a coincidental or random form of impact. It is intentional and starts with an impact vision which will be achieved through aligned programming, observations and validation.

WHY LEGACY IMPACT?

Business events are powerful platforms to bring different groups with different goals together for the realisation of big-picture outcomes. By focusing on making real changes, we create more opportunities for cross-industry collaborations; enhanced community engagement; better policy development; best practices sharing, and other outcomes that focus on solving real problems.

Simply put, Legacy Impact enables your event to improve the quality of living and make the world a better place. It helps to maximise your investments, diversify your Return on Investments (ROI) and measure your Return on Objectives (ROO).

STAKEHOLDER BENEFITS

There are 3 main stakeholder groups who will benefit from Legacy Impact.

Governmental & Corporate Affiliates
  • Maximise ROI and position industries or sectors under Sarawak’s 13 Key Priority Areas
  • Active engagement at national and international levels through policy development, global collaborations, etc.
  • Enhance destination profile, competitiveness and global branding
Business Events Planners
  • Unlock new funding opportunities through value creation
  • Discover new opportunities for mutual collaboration to deliver business objectives effectively
  • Build your organisational profile by aligning with Government and International/National focus areas
Business Events Partners
  • Create new products and services that promote Legacy Impact
  • Expand value and increase the ROI of business events
  • Increase the success rate of bids and hosting proposals

the 5 legacy impact pillars

The Sarawak Government recognises that business events are drivers to empower communities; conserve heritage, culture and biodiversity; promote investment; and the overall development of Sarawak and its industries. There are 5 areas where legacies take place:

1. Sectoral

Progress and development in industries/sectors because of new knowledge, partnerships, visibility and brand reputation

2. Community & Social

Social benefits such as improved health, quality of life, community awareness and engagement, service to host community

3. Trade & Investment (Economic)

Trading of products and services leading to new money, total economic impact with jobs and tax revenues

4. Environment

Environmental awareness and sustainability including support for indigenous cultures

5. Political

Changes in governance, public/private services as a result of positive policies.

Download the Business Events Sarawak Legacy (BESLegacy) Initiative Guideline

This Guideline includes:

  • Event requirements to join the legacy programme
  • Details on the rewards when you sign up
  • Template – how to create and achieve Legacy Impact
  • Case study of 55th ICCA Congress 2016

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