BESarawak’s Marketing, Communications and Project Liaison team together with Datuk Abdul Karim Rahman Hamzah – Minister of Tourism, Arts and Culture Sarawak (centre), Mr. Hii Chang Kee – Permanent Secretary to the Ministry of Tourism, Arts and Culture Sarawak (left), and Amelia Roziman – CEO of BESarawak (next to Mr. Hii), Jason Tan Chin Foo – General Manager of Business Development & Marketing BESarawak
18 August 2021, Kuching, Sarawak: Sarawak is announcing that the state has bagged an award at the Los Angeles Film Awards (LAFA) under the ‘Honourable Mention for Commercials’ category for its business events short film titled ‘Sarawak – New Normal in Business Events’.
This is the first international film win for the Malaysian business events industry produced by Business Events Sarawak (BESarawak) as part of its Tribe Legacy Sarawak marketing campaign. The short film collaborated with several stakeholders from the business events and non business events communities to educate on the safety protocols when organising, hosting and attending corporate meetings, corporate incentives, conventions, and exhibitions in Sarawak.
The award winning short film opens with a traditional Iban headhunter chasing down an international delegate through a rainforest but what seems to be a dangerous encounter is, in fact, a figment of the delegate’s imagination as he gets his temperature scanned at the conference venue, among other protocol procedures.
While the film targets a specific audience, the storyline is widely applauded by the local community for its creative and rather humorous demonstration of COVID-19 precautionary measures and making it relatable to an audience outside of the business events industry.
“Though the Sarawak Government has already vaccinated over 89% of adults – the highest in Malaysia – we must not overlook the importance of safety precautions with COVID-19 lingering”, said Datuk Abdul Karim Rahman Hamzah, Minister of Tourism, Arts, and Culture Sarawak. “Sarawak – New Normal in Business Events short film can better enforce these measures and I strongly encourage other industries to utilise this film and make it part of their marketing strategy so that we can become a responsible destination. Congratulations to BESarawak for this admirable win.”
Speaking on responsible destinations, BESarawak’s CEO Amelia Roziman opens up about what responsible business events would mean for the state. “It is imperative that we organise and host business events that comply with event and crowd safety regulations. To restart and protect the industry, we must first educate the industry on what it means to be responsible and how. I believe that the short film is going to be an important educational resource that shall attract national and international delegates again when the sky reopens. We will launch our latest initiative #ResponsibleSarawak – Empowering Socially Responsible Business Events During COVID-19 very soon.”
Sarawak’s creative flare is no stranger to the LAFA panel as musician Alena Murang and production house Sarawak Eye also bagged awards at this year’s LAFA. Watch the award winning short film titled ‘Sarawak – New Normal in Business Events’ on BESarawak’s Youtube Channel – BESarawak – or click – https://www.youtube.com/watch?v=saUxR8KpyDw.