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Ministry Announces Incentives; New Campaign, Guideline and Virtual Education Platform for BE Industry at First – Ever Hybrid Event

KUCHING, 9 JULY 2020: BESarawak’s (Business Events Sarawak) Tribal Gathering
2020 became the first hybrid event for the industry in Sarawak following the
Malaysian Government’s announcement on restarting business activities in the

The hybrid event welcomed less than 250 industry partners from Kuching in
person and the rest of business events partners in the region virtually, including
Malaysia Convention & Exhibition Bureau (MyCEB), International Congress &
Convention Association (ICCA) and Professional Convention Management
Association (PCMA).

After months of heavy impact on the BE industry, the Tribal Gathering acted as a
platform for BESarawak to discuss and share the latest Strategic and Tactical Plans
of 2020 with the State’s industry partners; whereby a set of trio initiatives were
launched as a symbol that Sarawak is now open for business events again.

Upon announcing the reopening of Sarawak’s business events industry, Assistant
Minister for Tourism, Arts and Culture Sarawak stated that the Ministry, through
BESarawak, will put the new direction and plans in motion to ensure that all BE
planners and partners are geared towards the reset factor.”

The Minister also reiterated that with the “pairing of SOP and guidelines together
with the incentivised packages, we are confident that BE planners, especially from
the national market, will strive”.

At the event, the first launch was BESarawak’s latest marketing campaign known
as Tribe Legacy Sarawak. It has immediately gained international recognition due
to its profound creative elements to showcase why Sarawak is the business events

The campaign is inclusive of 5 components and was created as part of recognition
by the Sarawak Government to focus on tourism beyond leisure, meaning that the
non-economic values of business events (Legacy Impact) will be in the spotlight to
improve professional, government and social communities.

During the event, BESarawak’s Acting CEO, Amelia Roziman, went strong on the
brand new Tribe Legacy Sarawak campaign, quoting that “This campaign is
distinct as it outlines Sarawak’s unique selling point: Tribe Spirit. The unity of
Sarawakian industry partners will be shown and shared under Tribe Spirit
movement – it is during this challenging time that collaboration and unity will
serve as the leading factor to a sustainable business events ecosystem.”

Further in, another crucial element that falls under the new campaign is the
Business Events Planners Incentivised Package to support BE planners and
industry partners. The package is divided into 3 sub-packages namely Tribe
Acceleration, Tribe Elevation and Tribe Generation. A focal point for the package is
that BE planners can benefit from the bureau’s 2 reward programmes: BESLegacy
Reward Programmes and BESTribe Reward Programmes.

Meanwhile, the second launch was the Reactivation Guideline for Organising
Business Events in Sarawak; developed in collaboration with the Sarawak
Government and fellow industry partners to release a set of guidelines that would
form the basis of organising business events in today’s situation. The guidelines
will be paired with Standard Operating Procedures (SOP) approved by the Sarawak
State Disaster Management Committee to ensure hotels’ and convention venues’
readiness to receive delegates once again.

The final launch was Tribe Digital Campus; a virtual space for capacity building
(skills training) and business lead generation. Tribe Digital Innovation is 1 of the 2
prongs within the campus that actively promotes and subsidises quality skills
training and international certifications; while Tribe Digital XChange is the virtual
roadshow and B2B platform for industry partners to present their latest products
and services to BE planners.

For more information on Tribe Legacy Sarawak campaign, contact Rose Bruce
([email protected]) at 082-242-516. For more information on the Business
Events Planners Incentivised Package, contact Anedia Kahar
([email protected]) at 082-242-516. For more information on Tribe Digital
Campus, log onto www.tribedigitalcampus.com or contact Olga Dazona
([email protected]) at 082-242-516.

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