01 November 2021 – Kuching, Sarawak: After winning the coveted ICCA Best Marketing Award in 2008, Sarawak has bagged the ’Outstanding Recognition in Communication’ at the 60th ICCA Congress Best Marketing Award, positioning Sarawak as the first Malaysian destination to receive 2 recognitions from ICCA.
The International Congress and Convention Association (ICCA) is one of the largest bodies to represent the international conventions industry and is renowned for its broad range of education, business development, and networking opportunities. ICCA’s Best Marketing Award is a signature ceremony that recognises the excellence and achievements of destinations around the world to embrace future forward thinking and showcase innovative marketing, diversified solutions, brand protection, and extraordinary collaborations. This year’s theme was ‘Marketing Through Transformation’.
Sarawak demonstrated true marketing flair with its advocacy marketing plan titled ‘Sarawak 2030’ where the local business events industry – through Business Events Sarawak (BESarawak) – cemented a strong collaboration with the government sector to recognise the economic and non-economic returns of business events as part of the government’s Post Covid-19 Development Strategy 2030.
Sarawak’s Minister of Tourism, Arts and Culture, Dato Sri Abdul Karim Rahman Hamzah, congratulated BESarawak for pushing the boundaries of conventional marketing, “There is tremendous value to business events that goes beyond tourism hence the industry’s inclusion in the Post Covid-19 Development Strategy 2030. The Ministry will continue to support the business events industry through BESarawak”.
“The award is a reflection of the stakeholder’s commitment to elevate our industry’s market presence and standards of excellence,” said BESarawak’s CEO Amelia Roziman. “I would like to thank the government and private sectors for their support in achieving our Sarawak 2030 vision for the business events industry.”
The winner of ICCA Best Marketing 2021 goes to Hybrid City Alliance in which Kuching, Sarawak is part of the 22-member international alliance.