Amelia presenting at ICCA 2013
Sarawak Convention Bureau Showcases Team Members Hidden Talents
SCB’s Global Marketing & Communications Director spoke on harnessing team member’s creativity and talents to create better business results at the 2013 ICCA Congress in Shanghai; this practice was put in place at the recent ASEAN Tourism Forum 2014.
KUCHING, 27 February 2014: Sarawak Convention Bureau’s (SCB) Global Marketing & Communications Director, Ms Amelia Roziman was the first female Sarawakian speaker to present at the prestigious ICCA 2012 Congress in Puerto Rico. Sharing the stage with other notable speakers from the business events industry across the globe, she was then invited again to present at the ICCA 2013Congress in Shanghai to speak on unlocking creativity at the workplace.
Jemima as the Orang Ulu dancer
With years of experience in creative destination marketing under her belt, Ms Amelia Roziman highlighted, “We are lucky in that we have a pool of talented and skilful team players. By harnessing their talents in these public forums, the stimulation that provides can lead to better business results, which includes networking and recognising business opportunities, and can reveal new or hidden talents along the way.”
Applying these principles, she provided an opportunity for team members of the Marketing and Communications department to showcase their talent during the recent ASEAN Tourism Forum in Kuching (ATF), Sarawak. SCB organised a Sarawak-styled Hospitality Suite to attract potential buyers during the event.
Showcasing a different theme for each day, performances were added during the ‘Cocktail Hour’ for Day 1 (Theme: Kenyalang Rainforest Magic) and Day 2 (Theme: Meowing in the Cat City). In Day 1, Ms Jemima Rinai, of Orang Ulu descent, showcased her ethnic heritage in a traditional dance; whereas in Day 2, Ms Regina Toyad displayed her dance training as a Cat Ballerina.
Regina as the Cat Ballerina
Ms Jemima Rinai, Marketing & Events Liaison Officer commented, “It was a great opportunity to be part of a grand event, which allowed me to be more confident in front of my peers and industry colleagues.” Ms Rinai expanded her performance to Sydney as part of the Bureau’s post-AIME (Asia-Pacific Incentives and Meetings Expo) sales and marketing initiatives.
Ms Regina Toyad, Marketing & Communications Executive added, “The experience allowed me to use my skills to contribute to the event; this gave me more confidence, and motivated me to get involved with more events in future.”
Managing Director, Mr Mike Cannon commented, “Utilising such talent during networking and promotional evenings, bidding, business presentations and marketing activities not only showcases your team members to the audience, but also helps with the organisation’s budget. One of the benefits of having talented team players in the organisation is the positive energy it builds for the team. Overall, team players feel more enthusiastic and engaged in their work, knowing that their organisation is also working towards a greater support system.”
The business result is teamwork and fellowship amongst the employees; leading to a more productive, creative and happier organisation.
