KUCHING, 30 DECEMBER 2019: Following the signing ceremony between Business Events Sarawak (BESarawak) by Sarawak Convention Bureau and Professional Convention Management Association (PCMA) in October 2019, it is announced that the upcoming PCMA Convening Leaders 2020 (CL20) will be attended by 20 Sarawak delegates led by Datuk Haji Abdul Karim Rahman Hamzah, Minister of Tourism, Arts and Culture Sarawak and Minister of Youth and Sports Sarawak, for the first time.
The trip to CL20 is organised by BESarawak and the Sarawak Government which consists of industry leaders from the Sarawak Government, Sarawak Forestry Corporation, Sarawak Tropical Peat Research Institute, Borneo Convention Centre Kuching (BCCK), CPH Travel, Techno Expo, Events Horizon and Conference People.
PCMA is the world’s largest and most respected network of business events strategists aiming to drive social and economic change around the world. Tying in with this, the association is vying to penetrate the Asia Pacific market after a long reign of success in the North American region.
Sharing an identical vision to the global association giants is Sarawak’s business events industry, making the state a perfect candidate to support PCMA’s efforts of expansion. To cement this, Sarawak is hosting a networking session where some of the world’s top association leaders and industry decision-makers will attend to witness a Memorandum of Understanding (MoU) exchange between Sarawak and PCMA.
Minister of Tourism, Arts and Culture Sarawak and Minister of Youth and Sports Sarawak, Datuk Haji Abdul Karim Rahman Hamzah, is confident that the exchange will take Sarawak to new heights, “Sarawak is already associated with being a knowledge powerhouse in the region. What this partnership does is make Sarawak the first 2nd-tier destination to work with the largest global association and cement our credibility.”
Asides from the exchange, CL20 is expected to be a turning point for the Sarawak delegates to advance their profession, as stated by BESarawak’s Chairman, Tan Sri Dato Sri Dr. Muhammad Leo Toyad; “To be on par with the world’s best, we must foster a continuous learning momentum and that means being on board an excellent professional development opportunity such as this”.
Besides the conference and various networking sessions, the delegates will be treated to a private educational tour by PCMA plus an exclusive meet with the PCMA Board of Directors. Further fortifying the trip is a keynote address by Condoleezza Rice, the 66th United States Secretary of State, along with other notable keynote speakers – Gene Kranz, retired NASA flight director, Simon Sinek, author and organisational consultant, and Bozoma Saint John, Chief Marketing Officer for Endeavor.
The 4-day event will also feature a special act by renowned band, Maroon 5.
